SEGA'S KINGDOM CONQUEST WILL USE THE LOTARIS SOLUTION
   


Tuesday 06 September 2011

Lotaris SA (Headquarters: Yverdon-les-Bains, Switzerland; president & CEO: Robert Tibbs; hereinafter “Lotaris”) announced today that it has contracted with Sega® Corporation (Headquarters: Tokyo, Japan; chairman & CEO: Hajime Satomi; hereinafter “Sega”) for the use of Lotaris solution. Through this deal, Sega plans to integrate Lotaris “Persuasive Engine” solution into its game called Kingdom Conquest.

Kingdom Conquest is a top rate role-playing game which has been ranked as number 1 in Japan, France, Italy, Hong Kong, Thailand, Philippines and Taiwan. (More information can be found at http://kingdom-conquest.jp/en/index.html )
 
Lotaris Licensed Mobile Environment (LME) Platform has been widely adopted by major global ISVs for their security–sensitive Android applications. Supporting operating systems such as Android and BlackBerry®, LME Platform enables various payment methods such as credit cards, PayPal®, and scratch cards (license key entry). Persuasive Engine is a part of the LME Platform features dedicated to analyze the end-user behavior within the application service and guide them into the desired actions to eventually increase the revenue of ISVs.
 
Masamitsu Shino, producer of Kingdom Conquest said “We have adopted the Lotaris solution for collecting the data necessary to analyze the users behavior. And we expect that it would enable us to provide better user experience of the service by analyzing basic user profile as well as detail information such as frequency of the usage of application, etc.”
 
“We are simply delighted to be entering the game sector with a leading player like Sega,” said Robert Tibbs, president & CEO of Lotaris. “Our technologies are aimed at using the precise behavior of the user to manage, analyze, communicate, and monetize the applications of our customers. The game sector is simply perfect for our technologies, and Sega’s adoption in a top-rated game title provides strong evidence of the attractiveness of our mobile solutions and the efficacy of our partnership with HI.”
 
About Sega Corporation
Sega Corporation is a worldwide leader in interactive entertainment both inside and outside the home, encompassing consumer business, amusement machine sales and amusement center operations. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms
including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.
More information on Sega can be found at, http://www.sega.com/.
 
About Lotaris SA
Founded in 2006, Lotaris SA is pioneering behavior-based mobile applications management from one ubiquitous global platform. Developed in Switzerland over the past 3 years and launched in early 2011 on PCI Level 1 compliant infrastructure, the Lotaris technology is currently licensed by major global ISVs and it is easily and seamlessly embedded within the app to provide delivery, activation, user activity analysis, interactive messaging, subscription, billing, and payment, all based on real-time, fine-grained user behavior from within the application. 
More information on Lotaris can be found at http://www.lotaris.com /.
 
Contact Yusuke Kanda, Representative Director Lotaris K.K.
Nishi-Shimbashi 1-2-9, Hibiya Central Bldg. 14F, Minato-ku, TOKYO 105-0003
TEL: 03-5532-7644 FAX: 03-5532-8523 Email: yusuke.kanda@lotaris.com