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26 Nov 2012

The power of BYOD: why we all have to follow our customers

In amongst the recent industry reaction to the launch of Windows 8, is a thought-provoking piece of research by Forrester where, instead of talking about whether Windows 8 is good or bad, they comment on how the BYOD trend is likely to be an important factor in its adoption.

Neatly covered by Doug Drinkwater in his TabTimes blog, the research shows that enterprises showed more inclination to adopt Windows 7 when it was announced than they do now towards Windows 8. The figures are quite clear: 49% of enterprises said they were looking at Windows 7, whereas that number has dropped to 24% with regard to Windows 8 in the current environment.

But the report also notes that while IT departments are less than keen, the users themselves are intrigued by the new technology. With their interest piqued by the “reimagined” interface, it seems that users will be the ones driving the use of Windows 8 in the enterprise.

For companies like Lotaris in the mobile app arena, this is fascinating. App developers know that they increasingly need to make their apps available in a way that suits users. If users want to buy apps on a time-limited trial, on a subscription basis, or if they respond to in-app alerts for feature upgrades, that is up to them. ISVs need to follow their users. We can’t tell them what to do; we can just make sure we give them what they want.

And now it looks like enterprises are going to need to listen to – and ultimately follow – their internal customers. If they want to use Windows 8 – if it makes them productive and fulfilled – why should they resist?

The power of the end user is driving our business, and we should remember this when planning our software distribution strategies.

 

What's your take?